don’t shop: because honestly, you can’t afford snapple!

Gone are the days of gross consumerism and conspicuous consumption, where the $3000 statement handbag is the norm and trend shoes are purchased in a multitude of colors. When it comes to clothing, I’ve never been a fan of excess, rather my beliefs are decidedly grounded in the French axiom where a woman should own a handful of investment pieces, beautiful and functional items, that will last for years. From the structured blazer to the black wool coat to the roomy and functional handbag, you should spend a bit more (if you can) on the bones of your wardrobe, and you can weave in select trend pieces each season to keep your look fresh and updated. And when I say “select” I don’t mean buy the whole of H&M. Shop wisely, shop strategically, and be loyal to your favorite brands. Buying sparingly, but wisely, will not only save you money in the long run, it will likely keep your credit card debt to a minimum.

On June 22nd, Style Coalition hosted 13 top NYC fashion bloggers (including yours truly!) for a special video shoot at DEX New York studios for DON’T SHOP! campaign, supporting the fashion industry and inspired by DON’T VOTE! video. In a similar way our video starts with “don’t shop” message, and slowly turns into campaign message showing the importance and value of supporting our favorite fashion designers in these tough economic times.  

I hope you enjoy our project, and feel free to spread the word on your blogs, twitter, facebook, etc!

Fab fashion mavens in the video: Jean V. Pratt of StyleObserver.com, Lauren Dimet Waters of SecondCityStyle.com, Yuli Ziv of MyItThings.com, Julia Dinardo of FashionPulseDaily.com, Morgan Williams of RunningWithHeels.com, Jennifer Davidson of StyleBakery.com, Anne Fritz of TheJetSetGirls.com, Gala Darling of GalaDarling.com, Sarah Conley of StyleITonline.com, Felicia Sullivan of FeliciaSullivan.com, Carolyn Hsu of theDailyObsession.net, Michelle Madhok of SheFinds.com, and Dina Fierro of Eye4Style.com

Update! Check out posts from StyleBakery, Eye4Style, and Second City Style

This entry was posted on Wednesday, July 22nd, 2009 at 1:49 pm and is filed under beauty, fashion & style. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.