For nearly twelve years I’ve been involved in the online currency of conversation. From tapping my feet because I suffered through an AOL dial-up connection in 1999 while I was building my luxury resale commerce boutique to power selling on eBay, to chat rooms and instant messages (buddy lists!) to immersing in the dot-com excesses of town cars, venture capitalists, DoubleClicks, Urban Fetches, and catered lunches, to launching, editing and publishing an online literary journal, to project managing online platforms for a major media giant to the budget-less world of book marketing where we tried to make a dollar out of fifty cents to Twitter, online attacks by mean girls, a love hate affair with Facebook, to a job where words like augmented reality, Tweetstakes and Tweet-Ups are par for the course, for most of my adult life I’ve been fascinated by the internet.
The web has made it possible for me to build a career and a passion when there was none. It allowed me to connect with readers, writers and newfound friends all over the world, and it brought me love, friendships and a virtual circle of people who keep me laughing through the dark days. It gave me an outlet to yell out into the ether when sobbing into pillows failed to give me shelter, and it’s slowly giving shape to the strange, wonderful place my prose desperately wants to go. Sometimes I forget there was a world before our virtual one, and I can scarcely remember what it was like to have limited means of connection and expression. There is so much I love about the web and all the gifts my use of it has given me — an audience, friends, a virtual family, a means of expression and a wonderful job — but there is much that has beginning to gnaw at me in the worst way.
Yesterday, a friend directed me to a blog post written by a woman who documented her experience of full-on wax accompanied by an ornate decoration, replete with revealing photos — one of which had her coy and calculating in front of a camera giving the thumbs-up sign while pulling down her pants. There is an infamous fame whore blogger who trades on cheap stereotypes, and consistently exhibits shameless, unethical behavior; her escapades all accessible via a mouse-click. There’s a blogger who plays the pay-for-play game so hard one would think she’s choking on quarters. And all those posts she pens come without disclosure and are gushing raves of all the free, undisclosed trips she takes, meals she eats. There are marketers who tell you a trick to gain traffic is to be controversial (piss off those mommy bloggers! spout hateful things about overweight people on your blog!) There are, what my dear friend Amber calls, cloggers — bloggers who publish press releases and praise for the shiny, free things and harass publicists and stomp their little feet until they get their way. And from the traffic by any means necessary to people who say the word brand but don’t even know what it means, I found myself wholly frustrated with people who have no shame in their game.
Granted, this is to be expected, right? For every great thing about the web there’s a grave error in judgement, a shill whore in the making. The blogger pining for their fifteen minutes. And I guess we all crave the attention in varying degrees otherwise we wouldn’t tweet, status, blog, but I find myself trying to remember that the off and online worlds shouldn’t be markedly different. That there should a line, a sense of fair play and honesty amidst the occasional missteps. That because something is out there perhaps it’s not okay for everyone to read it. I don’t know. I keep trying to sort this out because while I love the web, there are things and people within it that make my blood boil. I find myself staring at a computer screen wondering why a smart, savvy woman would put pictures of her vagina on the internet. Are you really doing it for your love of the service, or is it a ploy to pump up the page views? Do we care that the web doesn’t have a shelf life or expiration? That you are always searched and found?
We’re in the business of optimization — tagging our content, dropping in keywords here and there, categorizing our posts. I routinely tell my clients how they can best position their business and brand in the online space. But I sometimes feel this seeping into my personal life. I never used to care about my stats, but I can’t help but check my analytics and feel momentarily validated when I reach nearly fourteen thousand uniques a month (WHO CARES, PEOPLE?!). What is that line between caring about your presence and falling into the obsessive optimization game?
Do we worry that at one point all the things we loved about the web become a chore, a business, a Quantcast statistic and an authority? A clock ticking past fifteen. I don’t know, but I invite you to tell me your thoughts about the online space. Why you’re in it, what you get out of it, and what scares you about where it could go…